In today's ever-expanding global marketplace, for an advertising agency -- and the industry at large -- to effectively compete and prosper, its ranks must accurately reflect the world to which it caters.
President-CEO
DraftFCB
The TWS UnAgency Approach combines the best of old-school process with new-school sensibilities. Experienced leadership and a dedicated project team of independent professionals bring the beauty of diversity to the table to execute compelling and relevant brand stories. Their MBA’s, creativity, category and industry knowledge as well as cultural perspectives contribute to the overall strength of the brand connection.
We think it's the right mix of elements to address today's client and workforce needs.
See our Association of National Advertisers (ANA) 101 on Multicultural Marketing Strategies here.